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Outstanding!
“The overall experience of working with Frost & Sullivan for the Executive Think Tank Dinner was outstanding. They did an excellent job planning and partnering with us to ensure the event was a success.”
CHALLENGES
Business challenges and needs that prompted GE Healthcare to evaluate and ultimately selected Frost & Sullivan’s Executive Think Tank Dinner:
- Customer insight for the sales team
- Customer insight for the marketing team
- Access to new prospects
- Content in the form of an article
- Positioning as an industry thought leader
Would have faced the following challenges conducting their own Executive Think Tank Dinner:
- A lack of internal resources
- The program being perceived as biased and/or as a sales pitch
USE CASE
The key features and functionalities of Frost & Sullivan’s Executive Think Tank Dinner that GE Healthcare uses:
- Does agree that as a result of the third party positioning of Frost & Sullivan’s Executive Think Tank Dinner, the participants were more candid with their pain points and challenges.
- Finds the Frost & Sullivan Executive Think Tank Dinner to be extremely innovative and unique.
- Would very strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a thought leadership tool.
- Would very strongly recommend a Frost & Sullivan Executive Think Tank Dinner as a business development tool.
- Would very strongly recommend sponsorship of Frost & Sullivan’s Executive Think Tank Dinner to their peers.
RESULTS
GE Healthcare achieved the following results with Frost & Sullivan’s Executive Think Tank Dinner:
- Was able to start or further develop 4 to 6 relationships with key decision makers as a result of Frost & Sullivan’s Executive Think Tank Dinner.
- Is confident that they will get a great return on an investment after the dialogue with their prospects and/or customers on the Frost & Sullivan Executive Think Tank. Would strongly recommend a Frost & Sullivan White Paper and/or any of their components as a strong demand generation tool.